SEARCH ENGINE OPTIMISATION
Don’t be the needle, be the haystack
Search engine optimization is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results. In general, the earlier, and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users, and these visitors can be converted into customers. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
The four tools above let you know what is happening on your site, in terms of traffic and other information. The above tools do not actually improve your SEO, it is simply used as a starting point, a baseline so to speak. Once the above has been implemented then we have a starting point on which to work off.
The above tools allow us to gauge and quantify the success of any SEO work undertaken. It goes without saying that the results attained are always positive, the above tools simply allow us to show it.
IMPORTANT: A lot of SEO is waiting, changes can be made on a website, on keywords and phrases but the speed at which results are attained can vary greatly. Unfortunately it comes down to indexing time, in some instances Bing and Google will index a site immediately or within in a handful of days, we have seen other instances where it has taken months. If you are running a new site, the expectation is that your site will be indexed very quickly. If you have an established site it may take some time.